Palm of Feronia is a natural self-care brand founded by Sophia Harding, inspired by the ancient Roman goddess Feronia – a symbol of healing, nature and abundance. The brand combines aromatherapy and crystal healing in small batch products crafted with clean, earth-derived ingredients that promote emotional, physical and spiritual wellbeing.
With a strong commitment to sustainability and transparency, Palm of Feronia carefully selects each ingredient for its therapeutic value, not just its scent or appearance. The brand promotes mindful self-care and a deeper connection to nature, offering customers insight into the purpose and origin of every product.
Company overview
Sophia, supported by her adviser Reanna Bowman, sought to expand Palm of Feronia into the US market with a clear and strategic approach. With guidance, the brand has made significant progress toward market readiness and long-term growth.
Support received
Sophia engaged in a comprehensive support programme including:
- 1-2-1 advisory sessions: Tailored guidance focused on developing a strategy for entering the US market
- Participation in a trade mission to New York: A curated experience offering direct exposure to the US retail landscape:
- Site visits: Tour and introductions to PCA companies, a key logistics and warehousing partner
- Workshops and presentations: Insights from major US stakeholders including: Nordstrom (Marketplace), Macy’s (Marketplace), Falconer PR Agency, Valet Seller (Logistics), Department for Business and Trade (DBT) and Estée Lauder (Investment)
- Site visits: Tour and introductions to PCA companies, a key logistics and warehousing partner
- Retail store guide: Targeted insights into NYC retail environments
Impact on the business
The support provided to Sophia, has delivered tangible benefits that have significantly shaped the brand’s strategic direction. Through an enhanced understanding of US market dynamics, Sophia has developed a more focused and informed strategy for market entry and growth. Additionally, the programme facilitated valuable introductions to key stakeholders and potential partners, laying the groundwork for future collaborations and business development opportunities.
Outcomes and future potential
Palm of Feronia is now well positioned to make strategic decisions about its US market approach:
Target market segmentation
- Identified key sectors: Yoga studios, museum shops, wellbeing-focused retail
- Defined initial regional focus: New York, Los Angeles, Oregon
Product line optimisation
- Narrowed focus to high-growth categories: fragrance and home fragrance
- Streamlining Stock Keeping Units (SKUs) to create a tight, compelling offering for US consumers
Retail readiness
- Compiled an extensive list of potential retail partners
- Secured a replenishment order from an existing US retail partner
Brand development
- Dedicated time to refining brand and founder storytelling
- Aligned global pricing strategy with US consumer expectations
- Developed actionable plans for leveraging platforms like Faire
- Initiated a PR strategy tailored to the US market
Sophia said:
“The insights received are critical to shaping a robust market entry strategy. They ensure that Palm of Feronia is fully prepared before committing further time and resources to retail expansion in the US. My focus now is on refining the product offer, streamlining the range, sharpening the messaging and creating a cohesive, market-ready selection. This disciplined approach will lay the foundation for successful retail engagement and long-term growth.”
With Reanna’s support, Sophia has gained the clarity, connections and confidence needed to approach the US market strategically. The groundwork laid through this partnership ensures that future investments in retail and logistics will be well-informed and aligned with growth opportunities.
Ready to grow your business?
Newable Advice empowers SMEs to scale with tailored support in finance, property, export, innovation and strategic expansion. Whether you’re looking to attend events, receive expert guidance or access new markets, we’re here to help you unlock your growth potential.
👉🏼 Start your journey today: https://advice.newable.co.uk/